To incent customers to switch to paperless billing, Enbridge created a contest for “switchers” to vote on which charity would recieve a $20,000 donation. My concept displayed each charities logo on a cube resembling a dice. Featuring the logos helped achieve a visual recognition by anyone already familiar with one of the charities and the dice spoke to the chance involved in the contest. The campaign imagery I created was used in email, twitter, facebook ads, google ads, and the website tile.
