Johnson & Johnson wanted to produce a mailer that would include a sample pack of their nighttime product. The existing brand guidance at the time was only the product packaging and a television commercial. Working from the packaging files I created the envelope to emulate the prodcut itself. I then sourced imagery for the postcard that was reminisant of the television spot (female in bed) assuring that we had a good negative space were the product sample could be tipped onto the card.
